About Us
Making a difference by doing things differently
I was horrified to learn that all the plastic I was throwing away was contaminating our water supply and generating hundred of microplastics in the water and food I was feeding my baby. I wanted to do my part to help, but it was impossible to find household products that didn't come packaged in plastic. From there, Blueland was born.
Throughout the process, we've helped eliminate over 1 billion plastic cleaning bottles from entering out landfills and oceans.
Sarah Paiji Yoo
Co-Founder + CEO
The Problem
Plastic was meant to last forever, but most of it is only used once.
We’re eating + drinking plastic
The average person eats credit card’s worth of plastic each week - amounting to 74,000 microplastics each year.
We’re polluting our oceans
Every year nearly 18 billion pounds of plastic enters the ocean - that's one garbage truck full every minute.
We’re creating too much waste
We generate enough plastic waste each year to circle the earth four times.
And we can't recycle our way out of this plastic problem. Only 5% of plastic waste actually gets recycled!
We’re eating + drinking plastic
The average person eats credit card’s worth of plastic each week - amounting to 74,000 microplastics each year.
We’re polluting our oceans
Every year nearly 18 billion pounds of plastic enters the ocean - that's one garbage truck full every minute.
We’re creating too much waste
We generate enough plastic waste each year to circle the earth four times.
And we can't recycle our way out of this plastic problem. Only 5% of plastic waste actually gets recycled!
The Solution
All Power, No Plastic
We Reimagined Everything
The Impact
Over 1 billion single-use plastic bottles diverted from landfills and oceans since 2019
The Most Sustainable Way to Clean
Our 7+ certifications hold us accountable and guide our commitment to human and environmental health.
Cradle to CradleBlueland prioritizes the Cradle to Cradle philosophy across production, optimizing every aspect for environmental and human health, from chemistry and packaging to manufacturing practices.
B CorporationOur operations are rigorously audited to ensure the highest standards of social and environmental performance, transparency and accountability.
USDA BioPreferredAll Blueland products hold USDA BioPreferred certification, ensuring transparency and use of biological ingredients through rigorous laboratory testing, as opposed to synthetic (fossil fuel-based) ingredients.
Leaping BunnyWe do not test on animals and partner exclusively with cruelty-free companies, using vegan ingredients in our formulations.
EPA Safer ChoiceAll Blueland products undergo EPA evaluation to meet Safer Choice criteria, ensuring safer chemical choices for their families and the environment.
Made SafeBlueland products with the Made Safe seal mean their ingredients are not known or suspected to harm human health, animals, aquatic life or any part of the ecosystem.
EWG VerifiedEWG Verified products meet EWG's strictest criteria for transparency and health.
B Corp Best for the WorldBlueland was selected as a 2022 Best for the World B Corporation for our environmental practices and initiatives to reduce the impact of everyday operations and preserve our planet’s resources for the future.
